New video: For every new beginning

This year, we are celebrating 100 years and what could be a better time to launch our new brand video. The video is an expression of our concept “creative joy for life”, with the purpose of showing a rich variety of the joy of creativity.  

Sjöbergs is an enabler of creative joy and has been since 1922. With this video, we want to portray that joy, but also highlight the role of Sjöbergs in the many creative people’s lives. The essence of the video is that everything has a beginning. It could be the start of a new project, the never-ending refinement, the exploration of a new expression or the art of doing your thing, over and over again.